You Are Invited To Participate:

The State of Client Understanding

No matter your business model...

RIA, broker-dealer, licensee, fee-only planner—being able to understand clients is foundational to success in today’s environment.  

How do your client understanding practices compare?

Take the Survey and Get Your Customized Benchmark Report  

Take the US version of the Survey


Take the Australia/New Zealand  version of the Survey


  • Take 20 minutes to complete the survey
  • Receive your customized benchmark report showing how you compare against your peers, along with a roadmap for how to progress (View a sample benchmarking report  external-link-symbol)
  • Gain access to the library of best practices and resources sourced from peers who are leading the way to advance client understanding

Why This Research Study? And Why Now?

Advisors and wealth management firms are pursuing client-centric strategies to navigate a rapidly changing and uncertain advice landscape.

With Client Understanding as the foundation for these strategies to succeed, it begs the question:

Just what does world class Client Understanding look like?

Our Objective:

In a first-of-its-kind global study, leading industry associations are partnering to map the frontier of client understanding practices. We are unpacking the key building blocks to world-class client understanding and building a library of benchmarks, best practice case studies, tools and resources to help advice firms get there.


Sample Map of Client Understanding 

Screen Shot 2018-06-28 at 12.55.27 PM


About the Research:

This major research initiative is taking place across 2018 and 2019.

Map of Client Understanding: Across the spring and summer of 2018, we conducted dozens of interviews with seasoned planners, industry leaders and experts to create an initial map of Client Understanding and design the Client Understanding benchmark survey.

Ongoing Quantitative Research: We are actively seeking to grow the benchmark data set (advisors from all business models/firm types are invited to participate) and share meaningful data-driven insights with the industry across the year.

Ongoing Best Practices Research: We will be continuing to identify and work with leading practitioners create best practice cases studies that provide actionable guidance for advisors on how to improve at key areas of client understanding.

Our Research Partners:

FPA(Text)_BK_Print.jpg berkeley-executive-education PCF_Forum_logo_RGB_180x69  AFA logo  TRP logo  FA_logo