The Current State
With the rise in popularity of goals-based planning, it’s not surprising that industry marks are among the highest for this activity area—most advisors seem to be putting more emphasis on defining clear, client-centric goals.
The big opportunities for advisors to develop are around depth and structure:
- Developing approaches for gaining a deep and personal view into what a client values most, figuring out where the biggest gaps in alignment/fulfillment are, and defining a set of goals that help close those gaps.
- Having a more formal system for identifying (even quantifying) and prioritizing goals to help clients spot and reconcile trade-offs.
Resources to Help You Succeed
Goals-based planning is great--assuming the client has meaningful, well-defined goals.
Learn more about common shortcomings advisors face in understanding client goals and priorities: Download