Client First

A Blog from the Creators of TrueProfile

For True Risk Tolerance, Get Your Clients' Hands Dirty

Mar 13, 2018 1:26:20 AM / by Pat Spenner


Inside the Behavioral Economics Video Blog

Risk taking is the main lever pulled by financial advisors around the world to contribute to financial well-being. But when do you pull it? And what are the implications?

Professor Shachar Kariv shares the differences between stated and revealed preferences, and their power in the shared goal of financial advisors to put clients first.

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Find Loss Aversion Before It Finds You

Feb 21, 2018 9:13:09 PM / by Pat Spenner


Warren Buffett famously quipped, "Only when the tide goes out do you discover who's been swimming naked."  Well, with market volatility spiking like it is, the tide is decidedly OUT.  If you're a financial advisor, and you don't know which of your clients are loss averse, you've been swimming naked.

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Is the Future Advice Model Anchored in Behavioral Coaching?

Feb 13, 2018 1:51:30 PM / by Bernard Del Rey


Tim Buckley of Vanguard made headlines last month pointing out his team’s latest research report on advisor value.  In it, Vanguard encourages advisors to move their focus from portfolios to people.  Of note, the report points to client behavioral coaching as the largest potential contributor to a client’s advice experience – nearly 150 bps, and the only remaining advisor function that is free from the threats of automation. 

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Behavioral Economics as the Financial X-Ray: The Opening of a New Client Understanding Frontier

Jan 16, 2018 5:14:49 PM / by Pat Spenner


On Christmas Day in 1895, William Roentgen—the inventor of the x-ray—sent an x-ray image of his wife's hand around the world. (Note: you don't want BillyR as your Secret Santa...weird taste in gift giving). 

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Welcome to Client First — A Blog with a Purpose

Jan 7, 2018 6:43:02 PM / by Pat Spenner


Our purpose is helping professional advisors integrate insights about humans (read: clients) into their financial advice to make it more relevant, engaging and robust. 

The insights we will highlight come from serious behavioral economics – the marriage of standard economics and cognitive psychology.

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